Vice President - Technology
Chemistry, Elmira College
Vice President -
"I did research for nine
years and now I work in marketing, says Cynthia Olson, director of
technical marketing for Betz Paper Chemicals. People always say 'that must
be a big change.' The truth is that it's not. R&D is research with
chemicals. Marketing is research with people and money. You essentially
bring the same thinking process to each."
Olson's employer supplies specialty chemicals to the paper industry which
help keep the paper-making machines clean, running efficiently, and
producing better quality paper. "Our business is based on improving our
customers' processes," says Olson, "and my job means making sure we do
this at every point between R&D and sales."
"As a woman in the paper industry, I was very much in the minority in the
beginning of my career. But, I've never found this to be oppressive. I've
come to believe that in working with men in this business, it's more how
you can help them than who you are."